Basic introduction

Xiangcheng Songxin Clothing Co., Ltd. was established on April 14, 2003, with a registered capital of 100 million yuan and an area of 19898 square meters. It is currently the largest enterprise in China specializing in the production of professional clothing and various types of work clothes for medical personnel. The company's production of physician (nurse) uniforms has been awarded the titles of high-quality products and Henan famous brands in Henan Province, and is also a standard setting unit. After years of innovative development, it has gradually become a well-known enterprise in the clothing industry in Henan Province. It is a private enterprise that integrates clothing design and research and development, production, sales, and e-commerce.

Today, Songxin Garment has continuously stepped up its efforts to promote the deep integration of industrialization and industrialization in China. Through the implementation of intelligent manufacturing+Internet information technology, Songxin Garment has improved its competitiveness, realized the interconnection of the whole process of garment production, and made the garment production process intelligent, unified, and standardized. Due to the investment in intelligent devices and the use of new technologies and concepts, Songxin Clothing has completely broken the traditional clothing production mode, forming an intelligent manufacturing mode of "consistency, accuracy, and timeliness" in clothing production. In the future, Songxin Clothing will introduce advanced external technology and funding on the basis of existing clothing production, expand and strengthen the clothing industry, and utilize our company's technological innovation and the application of intelligent equipment to create an intelligent production base for high-end medical clothing and linen products.

As a standard setting enterprise for "Professional Clothing for Medical Personnel", the company has successively passed ISO9001 quality management system, ISO14001 environmental management system, and ISO45001 occupational health and safety management system certification. We have been promoting our own brand, and in today's finely divided division of labor, our company has integrated high-quality design, production, and logistics resources, specializing in the research and development, production, and sales of hospital professional clothing and medical linen products; The company has a strong design team, production team, first-class sales management team, and modern intelligent production equipment. The company has been awarded as a high-tech enterprise, a large-scale personalized customized intelligent factory in Henan Province, a quality benchmark enterprise in Henan Province, a pilot demonstration enterprise for the integration of manufacturing industry and the Internet in Henan Province, a "specialized, special and new small and medium-sized enterprise in Henan Province, the first batch of pilot demonstration enterprises for intelligent manufacturing in Zhoukou City, and an honest enterprise in Xiangcheng City. He has made professional uniforms for medical staff for domestic top three hospitals for 20 years. In recent years, he has repeatedly won many bidding projects, such as the Army 73rd Army Hospital, the 980th Hospital of the Joint Service Support Department of the Chinese People's Liberation Army, the First People's Hospital of Honghezhou, the Guangdong Provincial Corps Hospital of the Chinese People's Armed Forces, the Chinese People's Liberation Army Strategic Support Force Characteristic Medical Center, the Shaoxing Central Hospital Medical Community Hospital, the Guangzhou Panyu District Hospital of Traditional Chinese Medicine, the Guangzhou First People's Hospital, and the Jiangmen Central Hospital Welcome colleagues and clients to engage in bulk business cooperation.

development history

In April 2003, Xiangcheng Songxin Clothing Co., Ltd. was established

Joined as a group member of Zhoukou Standardization Association in January 2005

Joined the Henan Clothing Industry Association Committee in August 2005

In April 2007, it was awarded the title of "Contract abiding and Creditworthy Enterprise" by the Henan Provincial Administration for Industry and Commerce

In May 2008, Songxin Clothing Co., Ltd. was recognized as the "Zhoukou Youth Entrepreneurship Practice Base"

Received the title of "Henan Clothing Integrity Enterprise" in June 2009

In December 2011, Songxin Jiujiu brand professional clothing was rated as a "Famous Brand Product in Henan Province"

In September 2012, it was awarded the title of "Top 100 Enterprises in the Industry" and ranked 44th in terms of sales profit margin

In December 2013, the "Songxin" trademark was awarded the title of "Famous Trademark of Henan Province" by the Henan Provincial Administration for Industry and Commerce

In September 2014, the Xiangcheng Workstation of the National Cotton and Textile Clothing Product Quality Supervision and Inspection Center and the Xiangcheng Service Center of the Henan Textile and Clothing Quality Improvement Engineering Committee settled in Songxin Company

In August 2015, the Henan Provincial Department of Science and Technology recognized it as a "Henan Province Science and Technology based Small and Medium sized Enterprise"

In January 2016, it was awarded the title of "Leading Enterprise in Zhoukou City"

In May 2016, the Poverty Alleviation and Development Office of Xiangcheng City recognized it as a "Xiangcheng City Precision Poverty Alleviation Base"

In September 2017, it was awarded the title of "Director Unit of the National Health Industry Enterprise Management Association"

In February 2018, it was awarded the title of "Civilized and Honest Enterprise of Zhoukou City in 2017"

In May 2019, it was featured in the CCTV Securities Information Channel's special report and broadcast on the company's "Focus Attention" program

In November 2020, the company was awarded the title of "Demonstration Unit for Quality and Reputation" by the Henan News 3.15 Activity Organizing Committee

In August 2021, the company was awarded the Quality Pioneer Archive Publicity Product;

In October 2021, the company was awarded the title of "Provincial High tech Enterprise" for the years 2021-2024;

In November 2021, the company was awarded the honor of "A Class Enterprise in Henan Province Quality Integrity System Construction";

In January 2022, the company was awarded the title of "Demonstration Unit for Trusted Consumption Creation" by the Xiangcheng Market Supervision Administration;

In May 2022, the company was awarded the title of "Provincial level 'Specialized, Refined, Unique and New' Enterprise 'by the Henan Provincial Bureau of Industry and Information Technology;

In June 2022, the company was awarded as one of the top 100 excellent enterprises in Henan province;

In June 2022, the company was awarded the "Zhoukou Clothing Processing Engineering Technology Research Center" by the Zhoukou Science and Technology Bureau;

In November 2022, the company was awarded the title of "Demonstration Unit for Trustworthy Consumption Creation in Zhoukou City, Henan Province" by the Zhoukou Market Supervision Administration.

In March 2023, the company was recognized by the Henan Provincial Bureau of Industry and Information Technology as one of the "third batch of technology-based small and medium-sized enterprises in Henan Province for 2023"

In September 2023, the company was recognized by the organizing committee of the China Medical Clothing Industry Conference as the "2022 Medical Clothing Advantage Brand Enterprise"

In December 2023, the company was recognized as a demonstration platform for public services for small and medium-sized enterprises in Henan Province for the year 2023;

In December 2023, the company was listed as a strong intellectual property enterprise in Henan Province for the year 2023;

In June 2024, the company was awarded the key textile and clothing brand to be cultivated in Henan Province for 2024;

In October 2024, the company was awarded the title of "High tech Enterprise" in Henan Province for the years 2024-2027

The Science and Technology Association of Xiangcheng Songxin Clothing Co., Ltd. will be established in November 2024

In December 2024, the company was awarded the AA level enterprise for the construction of the quality integrity system in Henan Province from 2024 to 2027;

Business scale and service philosophy

Product is character, and customers are friends and family. "This is the life value that General Manager Feng Linsong has been adhering to since starting his business. It is precisely because of his pioneering entrepreneurial spirit, sense of responsibility to benefit his hometown, competitive mindset based on the market, and unwillingness to fall behind in development that the company has undergone a historic transformation from small to large, from weak to strong, and from loose to large scale, achieving fruitful results and winning numerous awards. The company has successively obtained: Technology Star Enterprise, Consumer Trusted Unit, Zhoukou Youth Employment and Entrepreneurship Practice Base, Henan Province Contract abiding and Creditworthy Enterprise; The company's products have also been awarded the titles of high-quality products and famous trademarks in Henan Province. We have introduced more than 300 sets of production equipment, including fully automatic fabric laying machines, fully automatic high-speed computerized circular eye machines, fully automatic nesting machines, fully automatic feeding and nailing machines, fully automatic high-speed computerized flat eye machines, intelligent template machines, etc. The perfect combination of traditional craftsmanship and modern equipment has given Songxin wings like a tiger, making it one of the earliest leading enterprises to produce various types of medical, work, and logo clothing.

marketing

The establishment of marketing channels is a key link for enterprises to achieve success. In order to improve the market competitiveness of enterprise products, Songxin has implemented a step-by-step market expansion plan to seize the group buying market sales and terminal network of enterprises. At present, the customers we serve are spread all over the country and are tracked and managed in a timely manner through information networks, forming a rapid response mechanism for production, supply, sales, and after-sales services. On the basis of focusing on the medical and nursing clothing market, Songxin actively participates in the bidding of government procurement projects for social organizations and enterprises, seizing the market of enterprises that formulate the standard for "Professional Clothing for Medical and Nursing Personnel". We have served tertiary hospitals across the country and have also earned the reputation of "Songxin products, must be high-quality" for Songxin.

Main products

The company mainly engages in the production of more than 180 varieties of medical and nursing clothing, shoes and hats, bedding, sportswear, protective clothing, masks, fabrics, special labor protection equipment, logo clothing, miner's clothing, down jackets, casual wear and other series of products. It has designed and developed more than 600 styles of various employee clothing. There are over 1000 units (sets) of various types of equipment, and exclusive stores have been established online. Currently, there are 4 flagship stores of Songxin in various cities in Henan Province.

technical force

Since its establishment, Songxin Clothing has adhered to the concept of relying on technological innovation for development, established an independent research and development department, and actively carried out research and development activities. The company attaches great importance to corporate R&D activities and established an internal R&D center in 2016, increasing R&D investment, strengthening academic exchanges, project cooperation, and talent exchange with domestic and foreign universities and research institutes, enhancing research on existing products, deepening product quality, enriching product performance, utilizing existing technology to develop new materials and products, further expanding product scope, consolidating the company's leading position in the clothing industry, ensuring its sustained, stable, healthy, and long-term development, striving to become an international leading clothing enterprise, and providing strong support for the stable development of the modern clothing industry. A research and development team consisting of 10 senior professional fashion designers from Songxin has purchased clothing design assistance software and over 10 plate making equipment. As of now, we have obtained 9 design patents, 22 utility model patents, and 2 invention patents, and have designed and developed nearly 10000 clothing styles for the company. The company is committed to the research and development of utility model patent technologies related to clothing, providing services to numerous clothing enterprises and contributing to the development and reform innovation of the national clothing industry.

Product quality

Details determine success or failure ", Songxin uses modern high-end fashion fabrics and new technology fabrics to embody the cultural concept of" hard work, enterprising, and upward ", with high standard requirements, making every product and every process reflect Songxin's exquisite products. Through the three major international quality management systems and relevant national quality control systems, strict adherence to national textile and clothing technology standards is adopted in the production of clothing production management and continuous improvement standards. Songxin controls the entire process of product production and service, including research and development design, material procurement, production control, packing and organization, logistics distribution, and customer management. Based on the user manual, product process characteristics, and relevant requirements of the three major systems of each device, detailed "equipment operation guidance" documents have been written for each device, allowing each employee to have a "legal basis" and eliminating the arbitrariness of employees in the production process. While ensuring product production quality, the probability of danger caused by improper operation is reduced, effectively ensuring the uniformity and completeness of product quality requirements in all aspects, and also ensuring the safety of employees themselves.

corporate culture

Excellent corporate culture is the soul of a company, and it is also a booster for accelerating its development. Over the years, Songxin has formed a corporate culture of "inheritance" and "innovation" with the core values of "no size for customers, humble attitude, and efficiency first". Song Xin has achieved the goal of 'working hard to get rich and give back to society'! Caring for employees with meticulous care, providing dormitories, meals, sightseeing tours, cultural and entertainment activities, and delivering holiday gifts, etc; Make Songxin full of vitality and high efficiency. At the same time, the company has repeatedly proposed and organized "Sending Warmth and Offering Love" activities; It has promoted a good socialist moral atmosphere and demonstrated the selfless dedication of the people of Songxin.

Development Strategy Planning

Investment Strategy

Facing the market and modernization, being prepared for danger in times of peace, seeking truth and being pragmatic, Songxin takes the Songxin brand as its core competitiveness, adheres to the leadership of medical clothing, implements a brand diversification strategy, focuses on the medical clothing industry, actively seeks new opportunities in labor protection products, and achieves new breakthroughs.

Market Strategy

Continue to increase efforts to expand the national market, fully utilize modern information management, and comprehensively implement the Songxin National Market Informatization Construction Project and e-commerce system; Adjust marketing channels and business models to achieve a new high in the national market share of Songxin Manufacturing Soap; Actively embracing opportunities and challenges in the international market, and participating in global competition.

Branding

Adhere to the implementation of a multi brand strategy, continuously create independent brands, enrich brand cultural connotations, innovate brand image, enhance brand value, and continuously improve enterprise strength, management level, and social credibility to promote brand development, achieve the goal of becoming the largest and strongest standard setting enterprise for "Medical Personnel Professional Clothing" in China, and create a century old Songxin.

Organizational structure and main members of the company